* Mangalmay Institute of Management & Technology, Greater Noida.
** S.D. College of Engineering & Technology, Muzaffarnagar.
Tourism today is the most vibrant tertiary activity and a multi-billion industry in India. Traditionally known largely for its historical and cultural dimensions, tourism today is highlighted for its immense business opportunities. With its lucrative linkages with transport, hotel industry etc., the potential and performance of India's tourism industry needs to be gauged in terms of its socio-economic magnitudes. This paper traces the progress made by India's Tourism industry in the planning era, and the emerging issues (like alternative tourism) under globalization. It examines the impact and challenges posed by recession and the burgeoning service sector of the country as well as the pitfalls in tourism promotion and planning in India. The paper also makes some policy suggestions to address the constraints in promoting sustainable tourism in India.
Tourism, Tourist Arrivals, Foreign Exchange Earnings, Most Visited Countries, Tourism Earness Countries, Medical Tourism, Rural Tourism, Meditation Tourism, Eco Tourism
