1Assistant Professor, Bharati Vidyapeeth Institute of Management & Research, New Delhi. Mobile No: 09911041198, e-mail ID: gerasir@yahoo.com
2Assistant Professor, Bharati Vidyapeeth Institute of Management & Research, New Delhi. Mobile No: 09868550447, e- mail ID: pwadhwa77@gmail.com
Online published on 13 February, 2013.
McDonald's is a leading international fast food restaurant chain with 30,000 restaurants spread across the globe. The caselet discusses the product strategy, pricing policy, and supply chain management practices of McDonald's in India. The caselet focuses on marketing strategies of McDonalds as well as also emphasises on training and development of its employees. The caselet also describes the physical environment at McDonald's outlets and the promotional strategy followed by the company.
Promotion Strategies of McDonalds, McDonalds in India, Fast-food Chains, SCM of McDonalds
