Impact of Advertising on the Ill Effects of Using Refined Oil on General Public: With Special Reference to Obesity in Ghaziabad

Advertising occupies an important element in the organization of business unit, Government institutions, Non-Government institutions, Social institutions and the like. It is the process by which messages are made available to the targeted consumers. In modern economic terminology, it is the creation of value to the products and services. It is a part and parcel of the marketing process, its role toward purchasing behavior is of pivotal. In advertising the social messages, the advertisers face many problems that is not similar as advertising the products, because the advertisers of social message do not face financial challenges in terms of targets. Even then itis the obligation of the advertisers to effectively communicate the message for the better understandability of the people. This study will be to find whether the public has the awareness over the advertisement on oils, to identify the public interest towards viewing social and health factors in the advertisement, To study the extent of the influence of social and health factors advertisement over and about usage of oil.