Changing consumers attitude towards retail chains of restaurants in 21st century in India: A case study of cafe coffee day

In India, the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants looking to enter newer markets, which in turn will help India's retail industry grow faster. Indian retail is expected to grow 25 percent annually. Modern retail in India could be worth between 175, 000 and 2 billion dollars in 2016. India's retail food industry dominates the shopping cart. The retail industry of mobile telephony in India is already a business of US $ 16.7 billion, growing at more than 20 percent per year. The future of India's retail industry looks promising with market growth, with increasingly favourable government policies and emerging technologies that facilitate operations.

India's retail industry is the largest among all industries, accounting for more than 10 percent of the country's GDP and about 8 percent of employment. The retail industry in India has become one of the most dynamic and fastest industries with multiple players entering the market. But all of them have not yet proven success due to the heavy initial investments required to strike the balance with other companies and compete with them. India's retail industry is slowly advancing towards becoming the next boom industry.