An in-depth study of advertisement sales in media industry with special reference to advertisement government sales department of network 18

Advertising is one the most effective elements of the promotion mix, due to its high visibility and reach Advertising has become one of the most prominent and important social and economic topic in our Indian society. In the present scenario the impact of media on society is immense; there have been many research studies on the preference on various news channels, credibility of the news and the impact of Media on society. There are some major factors that influence the preference of people which in turn results in higher rating of the channels, higher the ratings, higher the chances of clients to air their advertisement on that particular channel. This paper attempts to identify the reason that attracts new clients in the market to advertise with various channels. This paper tires to look at the concept of Advertising from a different view altogether i.e. from the client point of view, their preference of choosing a particular channel over another to advertise with reference to Government Advertisement Sales Department of Network l8.