Impact of digital marketing on consumer behaviour

In this digital age, marketers face a lot of new challenges and opportunities. Digital marketing is the promotion of products or brands through one or more forms of electronic media. It is often termed as online marketing, internet marketing or web marketing. The main aim of digital marketing is to grab the attention of customers and encouraging them to interact with the brand through digital media. The aim of this article is to focus on the importance of digital marketing for both marketers and consumers. The study aims to cover the impact of digital marketing, its various forms and its effectiveness on the Consumer behaviour