Mangalmay Journal of Management & Technology
  • Year: 2018
  • Volume: 8
  • Issue: 1

Role of social media as a quintessential tool for accelerating women empowerment

  • Author:
  • Sonal Kapoor1, Rltika Bora2
  • Total Page Count: 5
  • Page Number: 72 to 76

1Associate Professor Lndirapuram Institute of Higher Studies, Ghaziabad

2Assistant Professor - Journalism, Lndirapuram Institute of Higher Studies, Ghaziabad

Online published on 15 February, 2019.

Abstract

"Hands that rock the cradle rule the world" is a proverb which expresses the calibre and the multitask activities that our women folk are capable of under taking. Social media is emerging as a transforming tool across the nations for uplifting the identity and status of women in the society. it provides powerful new ways to create and navigate social environment. More so ever, it is coming up as a wonderful tool for women to source information and across geographical boundaries with the click of a button. With the advent of social media and the changing mindset of the people the women of today are changing their role from just homemakers to major contributor to the economic development of the country. Social media platforms are acting like a catalyst in this process of change. These social networking sites not only pave a way for communicating across the globe but they have played a major role in empowering women, encouraging the civic participation among women in Western, Middle East and Asian countries. This paper focuses on the current transforming scenario of women in the male dominant society like India and also the role of social media in accelerating this transformation and making women self-sufficient and confident to voice her opinions and have equal opportunities.

Keywords

Women Empowerment, Social Media, Society Transformation, Women Participation