Life savers campaign for conservation of medicinal plants

The rapid growth of the herbal-based healthcare and wellness sector has led to an unprecedented demand for herbal raw materials. However, the limited success of cultivation, restricted to a few plant species, has resulted in wild collection becoming the primary source of supply for herbal products. This has put immense pressure on wild medicinal plants, many of which have long gestation periods. Medicinal plants play a vital role in environmental purification and balance, contributing to a healthier ecosystem. Unfortunately, according to the International Union for Conservation of Nature (IUCN), 158 plant species, including those with medicinal value, are currently critically endangered in India. To address this pressing issue, the National Medicinal Plants Board (NMPB), Ministry of Ayush, has launched the “Save the LIFE SAVERS” campaign. This initiative aims to conserve threatened medicinal tree species and woody perennials in various agro-climatic zones through in-situ and ex-situ conservation methods. The campaign’s objective is to protect these valuable species and ensure their sustainable use for future generations. The concept revolves around individuals who benefit from medicines derived from medicinal plants giving back to the environment by conserving these species in their natural habitats. Institutions and volunteer organizations are invited to participate in this initiative, collaborating with State Medicinal Plants Boards (SMPBs) and Regional Cum Facilitation Centres (RCFCs) to obtain quality planting materials. Ayush and health practitioners can play a pivotal role in disseminating this campaign nationwide, leveraging their direct interaction with patients who benefit from herbal formulations prepared from these threatened species. The plantations of planting indigenous medicinal trees, shrubs, and herbs suitable for the local conditions can be a key activity under this campaign. This initiative will not only enhance urban greenery and increase tree cover density but also contribute to the ex-situ conservation of medicinal tree species.