1The Higher Institute of Dramatic Arts, Kuwait
2Kuwait University, Kuwait
3Menoufeya University, Egypt
*Correspondence to: Sulaiman Muhammed Arti, Department of Theatrical Criticism, The Higher Institute of Dramatic Arts, Safah, 27130, Kuwait
Online published on 18 May, 2019.
This paper examines different reasons why female students at Kuwait University use Instagram. It also explores the different gratifications that students receive through using Instagram. The current survey targeted eight hundred and six randomly chosen female undergraduate students. Results found that acceptance from others, a desire to stay informed, meeting new friends, passing time, and escapism from reality are possible reasons to use Instagram. The study shows that many of these variables are considered as strong reasons for using this platform. Sharing photos with friends was the dominant gratification recognized from using Instagram.
Instagram, uses and gratifications, Kuwaiti females, social media, Kuwait University students
