Media Watch
  • Year: 2019
  • Volume: 10
  • Issue: 2

The New Media and the Promotion of Ecological Entrepreneurship

1GMR Institute of Technology, India

2Rajiv Gandhi University of Knowledge Technologies, Nuzvid, India

*Correspondence to: Amarendar Kumar Dash, Department of English, Rajiv Gandhi University of Knowledge Technologies, Nuzvid, Andhra Pradesh, India

Online published on 18 May, 2019.

Abstract

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN's new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.

Keywords

Sustainability, ecological entrepreneurship, entrepreneurial discourse, electronic media, communication strategy