Concept of Mobile Technology in Community Radio

The developments in information and communication technology (ICT) sector have resulted in declaring that we have entered into a new stage in human existence i.e., the information age. The ICT revolution is radically affecting the ways we share information about development issues. Moreover, the revolution brings leverage in the two essential commodities of time and distance, which in business terms translate into efficiency and cost. Community radio is one information communication tool through which information is communicated among the rural people in the participatory mode. Combination of media is more effective rather than the individual medium. If the message is presented among the rural people with the mobile phone in community radio station, it could be more effective. Brainard (1978) encountered that different media combinations are likely to be differentially effective. This paper examines the utilisation of mobile technology in community radio stations for information transmission, development and social change in societies.