1Department of Communication Mississippi State University P.O. Box PF; MS: 9574 Mississippi State, MS 39762 E-mail: mg654460@yahoo.com
2Millsaps College Department of History Jackson, MS E-mail: rolphphd@msn.com
3University of Denver Denver, CO E-mail: kgoodman131@gmail.com
Online published on 5 July, 2012.
The iPhone introduced by Apple and AT&T in 2008 presents a new economic system to replace the advertising model created for mass media by the Radio Act of 1927. Christopher Lasch connects the development of the consumer culture to the evolution of radio into an advertising-based mass medium. Accordingly, the iPhone could led to the formation of a new cultural ideology.
