Media Watch
  • Year: 2011
  • Volume: 2
  • Issue: 1

The Consumer Culture - From the Radio Act to iPhones

  • Author:
  • Mark Goodman1, Stephanie Rolph2, Katherine Goodman3
  • Total Page Count: 8
  • Page Number: 35 to 42

1Department of Communication Mississippi  State University  P.O. Box PF; MS: 9574   Mississippi State, MS  39762  E-mail: mg654460@yahoo.com

2Millsaps College  Department of History Jackson, MS E-mail: rolphphd@msn.com

3University of Denver  Denver, CO  E-mail: kgoodman131@gmail.com

Online published on 5 July, 2012.

Abstract

The iPhone introduced by Apple and AT&T in 2008 presents a new economic system to replace the advertising model created for mass media by the Radio Act of 1927. Christopher Lasch connects the development of the consumer culture to the evolution of radio into an advertising-based mass medium. Accordingly, the iPhone could led to the formation of a new cultural ideology.