*Amity School of Communication Amity University, (Lucknow Campus) Lucknow-226 020
**Amity School of Communication Amity University, Lucknow-226 003
Online published on 5 July, 2012.
Online video advertising is emerging as an important advertising media which has wide coverage and is accessed by customers spread all over the globe. This paper examines the effectiveness of online video advertising in terms of positioning and its impact related parameters. The paper discusses the findings of a study designed to find the effectiveness of online video advertising and establish the relationship between online video advertisement and its placement in the online advertising context. Clinical laboratory test was conducted on 120 internet users to study the topic. The research is intended to provide a directional snapshot of media trends and inform additional research initiatives focused on the online video advertising industry. Decision making mapping of online video advertising is proposed for maximizing online advertising effectiveness and optimising the user experience with online video advertising.
