Bollywood Nuances Affecting Italian Television

Since the 1990s, Bollywood cinema arrived in Europe and successfully settled away from the Indian subcontinent, proposing a diverse, variegated and multisensorial experience not only for South Asians living abroad, but also for the locals. Interestingly, the plural mediatic nature of these kinds of films have penetrated European countries in different ways; some were enthusiastic for the joyfulness of songs, others began reviving connections between hippy culture and Bollywood atmosphere, while Italy, the country under investigation in this article, initiated a series of television programs profoundly inspired by the new and compelling Bollywood wave. The television programs analyzed in this article have the scope to unearth how Bollywood cinema has penetrated the small screen of Italy. Also, this article answers the following question: what are the dynamics that have characterized the artistic encounter between two very different ways of expression? Firstly, the work of Russian Semiologist Yuri Lotman on semiosphere is taken into account in an attempt to highlight how the world of Bollywood and the one of Italian television, considered as two diverse semiospheres, have influenced each other in the endeavor to see a process of exchange and fusion. On a second level, the fusion of formats, such as sitcoms with Bollywood nuances, could produce an interesting reflection on genre. A brief literature review on genre theory has been offered to frame the possibility for the emergence of a new genre, the fusion genre, at the base of this encounter.