Mississippi State University, USA
*Correspondence to: Mark Goodman, Professor, Department of Communication, Mississippi State University, P.O. Box PF; MS: 9574, Mississippi State, MS 39759, USA. E-mail: mg654460@gmail.com
Online published on 12 September, 2016.
In 2010, Waka Waka was chosen as the anthem for the FIFA World Cup held in South Africa, and Shakira, a well known vocal artist, was appointed the task of performing. The lyrics of the song present a message of world unity. But, a semiotic reading of the official video presents a different interpretation. This paper examines the conflicts between Waka Waka's lyrics and its cinematography, while delving deeper into its underlying colonialism.
Colonialism, semiotics, Waka Waka, Shakira, South Africa
