Mississippi State University, USA
*Correspondence to: Mark Goodman, Department of communication, Mississippi State University, Po Box PF: 9574, Mississippi State, MS 39762. E-mail: mg654460@gmail.com
Online published on 12 September, 2016.
The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.
Gamification, Facebook, Silverpop, Bunchball
