University of Nigeria, Nsukka, Nigeria
*Correspondence to: Dr. Okpoko Chinwe, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State, Nigeria. E-mail: chinwe.okpoko@unn.edu.ng
Online published on 12 September, 2016.
As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and exactitude of appeal to the public and organization alike in line with stated philosophy/mission of the latter. In so doing, the survey design was employed using structured questionnaire and findings reveal conformity with all assertions while the researchers recommend allowance for especially challenged citizens (prospects) as well as dialectical variation to incorporate all and sundry.
Corporate social responsibility, MTN, sponsorship, advertising and public relations
