Mississippi State University, USA
*Correspondence to: Mark Goodman, Department of Communication, Mississippi State University, PB: PF MS 9574, Mississippi State MS, 39762, USA. E-mail: mg654460@gmail.com
Online published on 12 January, 2018.
In his acceptance speech for the Republican nomination to be President of the United States, Donald J. Trump presented the audience with a stark world of good vs. evil, chaos vs. stability. We use Burke's concept good terms and evil terms to rhetorically analyze the acceptance speech. While Trump used specific references to real events in his use of good and evil terms, his promises for stability over chaos are indefinite terms, which allowed a divided Republican Party to unite behind his candidacy. However, governance has required concrete concepts to solve real world issues.
Binary oppositions, emotions, semiotics, strict father
