CSR and sustainable development through environmental initiatives

World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as "The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. This paper presents the nature and importance of CSR, and studies how CSR contributes to sustainable development, the initiatives adopted by some Companies towards protection of environment and the importance of environment in CSR initiatives. The term sustainable development goes beyond the boundaries of science and business development and trade to include human development, values, and differences in cultures. A sustainable community is one that believes today's growth must not be achieved at tomorrow's expense. Virtually, CSR is voluntarly but now a days it has become mandatory to every business entity.