Customer satisfaction of airtel subscribers in hyderabad city: an empirical investigation

In India, people from all walks of life now-a-days use mobile phones. Indian mobile industry is till undergoing a phase of rapid expansion, though the market for mobile sen/ice is still, not yet saturated. The reason is price penetration. Bharati telecome, one of the market leaders had the highest market share among the competitors for the last five years i.e., 27.28% in 2005 and 23.81% for 2009 it is slightly declined but holding major market share. How could it be possible to remain the market leader? What is the secret behind it? Is it alone providing better services than the competitors? All these are debatable issues and to know the answers, an investigation study is undertaken with a greater significance. Furthermore, this paper discusses the relevance of customer satisfaction towards services offered byAirtel as an empirical study.