Department of Business Management, O.U. Hyderabad.
In the Global Business Environment sustaining competitive advantage is a challenge for any corporate entity doing intemational business, viz., Transnational Corporation (TNC) or Multinational Company (MNC) or Global Company etc. Competitive advantage gives an edge over competitor for any corporate entity. Sustaining competitive advantage envisages creating and upgrading factor conditions constantly with global perspective’ Corporate self analysis enables a corporate entity to comprehend its own core competence and also the core competence of its competititors. According to Igor Ansoff unless a corporate entity thoroughly studies and understands the competitors’ capability profile it becomes well neigh impossible to sustain competitive advantage’. A corporate entity may either develop its core competence on its own or it may acquire the same with strategic alliance, where it is not possible to develop core competence on its own. The theme of the paper is to identify how a corporate entity identifies its alliance partner and how a strategic alliance is managed. Further to comprehend the diagnostic tools for mind shift mechanism suggested by Lorraine SegiPto sustain corporate life cycle avoiding the declining phase for ever. The theme of the paper envisages the study on Concept of Core competence and sustaining the Competitive Advantage; What is Strategic Alliance? And how to Manage Strategic Alliance; to focus on understanding Corporate Personality Types and Individual Managers Personality Types to comprehend the compatibility between alliance partners; to trace Strategic alliance a tool for sustaining competitive advantage
