Corporate websites as a new export marketing tool for Indian exporters: An evaluation

The blend of marketing initiatives and technology has become a crucial element for enhancing exporting activities into different countries marketplace in present intertwined world economy. However, internet and specifically a ‘corporate website’ are relatively new in Indian exporter's marketing strategy. Considering this and perceiving that a website is the most prominent tool of internet, the study aims to get the awareness about the present situation of Indian exporter's websites. To accomplish this task, the study attempts to assess the extent to which Indian exporting firms have adopted specific website attributes to enhance their use of the internet as an export-marketing tool. In light of the analysis, the study also explains some procedural issues for those firms, which are planning to incorporate websites in their competitive export marketing strategy.