Insights into network marketing: An international perspective with special reference to Hyderabad/Secunderabad

The purpose of this paper is to describe Network marketing and the benefits that it brings to the customers of Network marketing companies. The prime purpose of this is to explore attributes of Network Marketing business and influence distributors known as Independent Business Owners (IBOs). Secondly, to ascertain the facts about those three countries which will emerge as top performers by achieving maximum sales turnover as well as the highest sales productivity per salesperson (i.e. IBOs). The evaluation and choice becomes an area of concern to IBOs, while selecting a Network Marketing Companies (NMCs) depending upon one's choice. NMCs as well as IBOs are currently in a dilemma with no clarity in the absence of proper legislation in India, fly-by-night operators/outfits, and high attrition rate and so on. Hence, there is a pressing need to evaluate the performance of IBOs due to drastic changes in the buying behaviour driven by purchasing power parity, shift in lifestyles and demographic factors of consumers.