Demographic variables and their influence on choice of the retail outlet

This paper attempts to identify the role of various demographic variables and their effect on consumer's choice of retail outlet for grocery shopping. Organized retail sector is growing rapidly and consumers are shifting to shopping in organized retail stores. Organized retailing provides an ideal shopping experience through consumer preference analysis, excellent ambience and choice of merchandise. Changing lifestyles, strong income growth and favorable demographics are the drivers for the fast growth of this sector. Rising income level, education, acceptance of smart and credit cards and global exposure have an impact on the Indian consumer's shopping habits.