Impact of sustainable development goals on sustainable marketing practices

The manuscript reflects on the impact of Sustainable development Goals on sustainable marketing practices of businesses. The study has examined the state of SDG’s in India and identify the SDG’s which require immediate attention. This study aims to bring together existing scenarios and to serve as a springboard for future research and applications.

The manuscript is designed and executed as a conceptual study exploring the current state and prospects for sustainable marketing in businesses which also fulfil the UN SDG 2030. The study synthesizes the concepts of positioning strategies in context to sustainable products.

The authors found that sustainable marketing has strong presence in businesses and has international presence yet they are facing various challenges. The authors also found that the state of few SDG’s need to be given attention and requires the astute planning. The manuscript offers relevant information to businesses and marketers to improve on their international positioning strategies in sustainable practices and proposes avenues for future research.

The study outlines future development and positioning strategic plans that businesses may consider and reflect in their strategic plan. The study will provide companies with a new lease of life in the future.