A Brief Study on the Role of National Education Policy in Building Strategy, Branding and Marketing Management

The New Education Policy, introduced by the Indian government, serves as the cornerstone for reforming and modernizing the country’s educational system. The field of education continually evolves to meet the dynamic needs of the modern world. This policy seeks to revolutionize India’s educational landscape, prioritizing inclusivity, skill-oriented learning, and holistic development. The National Education Policy (NEP) forms a comprehensive foundation for advancing education in India. Adopted in July 2020, its primary aim is to transform the nation’s educational system by emphasizing holistic development, competency-based education, and a flexible curriculum. This study anticipates the impact of the new education policy on strategy development and examines how various organizations will formulate strategies, enhance branding, and manage marketing to outperform competitors and establish market leadership. Additionally, the study explores the ways in which organizations can leverage the New Education Policy in marketing, highlighting its benefits across diverse sectors.