Department of Agricultural Economics, Nagaland University School of Agricultural Sciences & Rural Development Medziphema: Campus, Medziphema-797 106, Nagaland.
Efficient marketing plays an important role in increasing the producer’s share in consumer’s rupee and maintains the tempo of increased production. In the present study, marketing costs, marketing margins, price spread and marketing efficiency in the marketing of potato in Wokha district of Nagaland have been examined during the 2006-07. The primary cross section data were collected from the sampling units consisting of 60 numbers of households selected by using multistage sampling design, pre-stratified into three size groups. The marketing channel, price spread and marketing efficiency have been studied for the potato crop. The composite index analysis and shepherd’s marketing efficiency index methods were used to examine the efficiency of different marketing channels for the selected crop.
Marketing efficiency, price spread, marketing channels, potato, cost and price
