Potato Journal
  • Year: 1994
  • Volume: 21
  • Issue: 3 & 4

Channels of potato marketing under irrigated conditions in Chikkabaliapur and Bangalore markets*

  • Author:
  • K.P. Aswatha Reddy, Lalith Achoth1
  • Total Page Count: 4
  • Page Number: 222 to 225

1Department of Agril. Economics, University of Agril. Sciences, Hebbal, Bangalore - 560024, (Karnataka).

*Part of M. Sc. (Agri.) thesis (1993), UAS, Bangalore.

Abstract

The study carried out to estimate the marketing efficiency of different channels of marketing potato produced in and around Chikkaballapur revealed that channel IV which consisted in addition to the farmer a commission agent, wholesaler and a retailer, was the most efficient. The producers share in the consumer rupee was as high as 64% in this channel whereas it was around 45% when potato were sold through the other channels.