Factors influencing consumer's decision to purchase potato in Meerut city

A study was conducted for identifying factors influencing a consumer's decision to purchase potato for consumption. Consumers were observed to give importance to price of potato, its skin colour, lack of adhering soil, taste (whether sweet or not), firmness, freshness, and size of tubers at the time of purchase. A sizable percentage of consumers have certain myths about the effect of potato consumption in their mind. There is a scope to increase potato consumption by creating awareness against myths from the minds of consumers.