Market status of different processed potato products in Meerut, Ghaziabad and Delhi

A survey was carried out to assess the market share status of different processed potato products in Meerut, Ghaziabad and Delhi. It was observed that processed potato products constitute a sizable portion of snack foods. In the processed potato products category unorganized sector has got strong presence in the market, particularly in case of potato chips where it shares equally with branded chips. However lachha & bhujia market is still dominated by branded players. From the survey it can be said that potato processing in unorganized sector has a great promise provided they get an assured supply of processing quality potatoes round the year.