1Central Potato Research Institute, Shimla-171001, HP.
2Central Potato Research Institute Campus, Modupuram-250110, Meerut, UP.
The study estimated the price spread and producers' and market intermediaries' share in consumer price in the channel: Producer-Commission agent-Retailer-Consumer in potato marketing at Shimla. For the present study samples of 25 potato growers, 10 commission agents and 25 retailers were selected purposively. The result showed that the producer realised around 73 percent share in consumer's price. The retailer and commission agent earned profit of about 3.5 and 8 percent of the consumer's rupee. The price spread and marketing efficiency was found to be about 27 percent and 3, respectively.
