1Central Potato Research Institute Campus, Modipuram, 250 110, Uttar Pradesh, India.
2Central Potato Research Institute, Shimla, 171 001, Himachal Pradesh, India.
*Present address: House No. 212, Sector-I, Rohtak, 124 001, Haryana, India.
The study was conducted at Meerut (UP), Indore and Ujjain (MP), Deesa (Gujarat) and Sainthian (WB) to understand the consumer perceptions towards CIPC treated potatoes for table purpose vis-à-vis cold stored potatoes. Clear differences in consumer preferences were observed with respect to appearance, time taken for peeling and cooking, texture and taste. While 95% of the respondents at Deesa preferred cold stored potatoes, which were sweet in taste, 94% of the respondents at Meerut preferred CIPC treated potatoes, which were not sweet in taste. At the other three locations, the preference was for CIPC treated potatoes (about 65%). In view of the consumers' preference for CIPC treated potatoes, storage of potatoes at 10–12°C with CIPC treatment can be helpful in providing the consumers potatoes, which are not sweet in taste, during the summer and rainy seasons.
