1Nagarjuna College of Engineering & Technology, Devanahally, Bangalore-562110.
2Department of Studies in Library and information science, University of Mysore, Mysore, Karnataka.
Present study on ‘Strategic Marketing of Engineering College Library Services and Products’ is an attempt to know what are the strategic methods adopted by engineering colleges of Karnataka in order to serve their users effectively. It covers some of the aspects like different types of marketing tools and techniques to provide diversified, well rejuvenated services, application of market audit and strategies for promoting the use of library resources and services like creating awareness through different medias, special invited lectures, competitions/debates etc. The findings of the study are fascinating, which will be definitely useful to the present and future engineering college library professionals to promote their products and services.
