Impact of Social Media among the PG Students of Karnatak University, Dharwad: A Study

Advancement in technology and the increased availability of Internet enabled handheld devices have significantly increased students’ access and use of the Internet. The use of social media is enhanced by the availability and access to Internet. Social media has gained acceptability and has become a tool for communication and social unity amongst students. The use of this assortment of social media has diverse effects on the user's life, some of which are negative and others, positive. This study is aimed at investigate the impact of social media on the [Post Gradution] (PG) students of Karnatak University, Dharwad. The study sampled 180 students. The study focused on key impact areas: the time spent on social media and the frequency of visiting social media. The study adopted a structured questionnaire. results indicate that when most PG students use social media and spend many hours checking social media sites, there was a positive aspect to PG students’ use of social media.