1J. B. Womens Engineering College, Tirupati.
2Dept. of Library and Information Science, S.V.University, Tirupati.
The present paper gives the result of the citation analysis study of Indian Journal of Marketing.The major objectives of the study are to find-out the authorship pattern, Bibliographic form, Subject, Language, Country and rank wise distribution of citations of articles appeared in IJM XXX VI published in the year 2006 i.e., January to December 2006.Total 74 articles were published in these issues. Overall 701 citations featuring 752 authors have been made. The results indicate that 40.94% articles published in these issues are single authored. The results reveal that a book source is predominant with 40.51% of total citations.
