*Department of Library & Information Science, Osmania University, Hyderabad.
**ICFAI Bussiness School, Case Development Centre, Nagarjuna Hills, Panjagutta, Hyderabad.
The Information explosion due to modern Information technology revolution opened up new avenues for various sources of information. Information seekers’ search for more viable products, worthiness of the money and efforts that they spend to use the product/services led to the introduction of Marketing concept in the field of information services. As a bridge between the information/data producer or information provider and the final user, marketing plays a vital role in bringing the right product to the right person. Present paper discusses the concept of Marketing, its relevance to the information products/services, scope of marketing with respect to information products, Economics of Information, marketing mix, Pricing strategies of information products, and various marketing strategies.
