This article gives an exhaustive account about a fresh approach to practicing journalism and the impact of information and communication technology (ICT). It also focuses on a well structured information system as a multi faceted information/data provider. The Ramoji Knowledge Centre, in support of media is an exemplary example set up by the Reference and Research Group of Eenadu to meet the challenges blend the posed by technology in combination with modern methods. The quality of journalism is the real challenge to overcome from the complex issues, which is undergoing tremendous changes. Enhancing journalism standards in both print and electronic media with proper inputs is most essential
