1Associate Professor at KG. Mittal Institute of Management, Mumbai, India. Email: deepachavan.m@gmail.com
2Associate Professor in Marketing at College of Business Administration, Jazan University, Jazan, Saudi Arabia. Email: makarandjaipur@gmail.com
Online published on 28 February, 2020.
‘Merger and acquisition’ is done by a team of skilled, talented and experienced industry professionals which revolutionizes corporate strategies and set new benchmarks in the business world. The primary objective of an organization towards M &A's is to create a niche of core competencies and improve transform the organizational culture to a better and improved form. It helps in design and develops systems in accordance to the changing face of business across all industrial sectors. An organization aims in Mergers and acquisitions are committed to extend the relationship with clients beyond the professional horizons to provide them high level of satisfaction and assurance. Merger deals are grouped into 3 categories viz, Voluntary Merger, Compulsory Merger and Universal Banking Model which is based on the motives. In this case, an attempt has been made to analyze the probable impact of strategic tools and features of the banks on pre and post merger performance.
Bank, Merger, ICICI, Bank of Rajasthan, Growth