Parikalpana: KIIT Journal of Management

Social media refers to the wide range of Internet-based and mobile services allowing Internet users to participate in online exchanges, contribute user-created content, or join online communities and includes social media sites, blogs, and social media applications. Social networking has been woven into the fabric of everyday life. This empirical research study offers valuable insights on varying uses of social media that are having crucial implications for travel & tour operators in designing social media marketing strategies. The primary data were collected using pre-tested questionnaire from social media users being residents of the Baroda City of the Gujarat State to offer its findings having crucial socio-economic and implications.