World of e-Retailing Today: AVUCA Analysis

VUCA is relatively a new concept; but when we look back, the world has always been that way. Only recently we are having a re-look at it, in a more scientific way. In our everyday life, we face some sort of: Volatility-as the pace and volume of change is relentless in one's life-time; Uncertainty-regarding one's future performance, even when the present situation stable; Complexity-in the different environment we pass through, with host of decision variables and stakeholders; Ambiguity-of choice of source, means and methods, for achieving the desired outcome. Here, in this proposed paper, we shall study the VUCA aspect in the e-retailing sector, where India is fast becoming the centre of attraction for all the global giants, of this sector. The paper tries to discuss issues like how volatile and uncertain is the e-retail market today; how complex is the business-process and the whole operations of eretailing.