Diffusion of Technological Innovation in Business: AStudy on New Generation Business in India in E-Business Environment

E-commerce is expanding steadily in the country. Customers have the ever increasing choice of products at the lowest rates. E-commerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come. Various business process owners including retailers should leverage the digital retail channels. Customers in the Indian market place have started adopting the new ways of getting their requirements fulfilled and in the process there is a pool of technology savvy customers have stated emerging out. These changes are fuelled by various agencies of Government of India and made popular by multiple stake holders like online firms, banks, investors and customers at large. The pace at which the preference towards online transactions in India is growing it has become essential to understand the technological factors influencing this recent form of getting connected to the market place. Digital India lies the development of the digital ecosystem in terms of apps and app-based government services as well as free and equal access to all these for consumers across the country. The Research paper discusses the opportunities and roadblocks of new generation business in India.