1Innovation Fellow, National Innovation Foundation, Gandhinagar-38272, India, jamshinazarudeen@gmail.com
2Assistant Professor, Indian Institute of Plantation Management, Bangalore-560056, India, gcganeshkumar@gmail.com
Online published on 28 February, 2020.
The research work examines the causal linkage among business analytics, supply chain performance, firm performance and competitive advantage. The conceptual model and hypothesis was developed through literature review and collected data from industries were empirically tested using structural equation modeling technique. The finding suggest that companies that support their analytical capabilities with good information system are likely to be more capable of performing better and better understanding of the factors of business analytics that influences the organizational competitive advantage
Business Analytics, Supply Chain Performance, Firm Performance Competitive Advantage
