Aligning Key Success Factors with Resources and Capabilities to Win in the Market Place

This paper aims to review the management developments on building resources and capabilities aligned to key success factors, with a view to lay direction for wining in the market place. This paper is prepared by an independent writer who adds impartial comments and places the articles in context. When resources and capabilities are developed duly aligned to the key success factors, managers are able to link the same to competitive advantage. In the absence of this alignment, resources and capabilitiescould becomesuperfluous strengths, which are no more strategically relevant. Considering the changing pace of customer taste and preferences and competitive forces, aligning resources and capabilities to key success factors would help businesses to achieve competitive advantage. The paper provides strategic insights and practical thinking to win in the dynamic market place. The paper gives an easyto use frameworkfor developingstrategically relevant resources and capabilities.