Entrepreneurial marketing as a dynamic approach to business strategy: A biblometric review

In the emerging fields for research and in bibliography study, Entrepreneurial Marketing (EM) has its share of critics in current times. Two distinct areas like marketing management and entrepreneurship are included in this paper. Ideas by which companies can gain a competitive advantage are provided by EM, which is a key part of business strategy. This paper also considers a comprehensive review of relevant publications. The study aided in mapping the scope and structure of authors who published studies related to EM and finding the established collaboration patterns among countries. For analyzing the published database in the network analysis, the Visualization Of Similarities (VOS) Viewer tool has been applied. 641 research papers from 2013 to 2023 have been considered. The findings from 25 journals are comprehensively resolved in this research. The metrics of journals, namely Source Normalized Impact per Paper (SNIP), Scimago Journal Rank (SJR), Publication Frequency (PF), publisher, and Impact Factor (IF) are examined. These identified bibliographic reviews focused on specific domains, which are promising for carving avenues in the future.