Impact of information technology competency as mediator between entrepreneurial skills and micro-enterprise business success: An empirical analysis

In recent years, entrepreneurship has undergone significant changes, as both entrepreneurial competencies (ENC) and information technology competencies (ITC) have become increasingly crucial for achieving microenterprise business success (MBS). This study seeks to explore the relationship between ENC and MBS, emphasising ITC’s mediating function. The study used a quantitative approach, collecting data from microenterprise owners in Odisha’s Ganjam district through a questionnaire. Convenience sampling was used, and 209 valid replies were obtained between March 25 and May 28, 2024. Data analysis was done through SPSS and Smart PLS. The study’s results showed that ENC has a positive relationship with both MBS and ITC. Additionally, ITC played a mediating role between MBS and ENC. These findings emphasized how important it is to integrate ITC and ENC to meet MBS goals. This study, undertaken on microenterprises in the Ganjam district of Odisha, might be less relevant to more significant geographic regions. Findings might help in formulating plans to boost microenterprise performance and stimulating economic growth of the state and nation.