Parikalpana KIIT Journal of Management
  • Year: 2025
  • Volume: 21
  • Issue: 1

How do the gen Z engage at work? A research review and conceptual model

1Doctoral Scholar, School of Management, KIITDU

2Associate Professor, School of Management, KIITDU

3Professor, School of Management, KIITDU

Online published on 18 September, 2025.

Abstract

Gen Z or the digital natives (born between 1997 and 2013) is the latest generation to enter the workforce. They are a unique generational group oriented towards technology and a relatively high degree of achievement orientation when compared to the other generations. Indian businesses expect to hire 30 per cent of the world’s Gen Z workforce by 2030. Thus, a central concern for organizations regards the work engagement of Gen Z for greater retention and organizational prosperity. Exclusive focus on this generation is critical to bringing about the much-needed generational transition and excelling at integrating them with the retiring workforce. The current study is a review paper on the individual and organizational determinants of work engagement of Gen Z. The study also presents a conceptual framework and future research implications.

Keywords

Generation Z, Work Engagement, Loyalty, Retention, Organizational factors, Individual Factors