Retail sector in India: Issues, Challenges & Prospects

India is the most attractive retail market today with abundance of opportunities. The Indian retail market is growing with a rapid pace of about 25–30%. This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It also highlights the recent trends in retail industry along with the opportunities available for both the national and international players. It is also prudent to acknowledge the deficiencies and problems as well along with listing out the opportunities that India presents for various types of retailers.