Digital Signage – A New Sign in Retail Business

The retail sector, one of the India's largest industry, accounts for over 10% of the country's Gross Domestic Product (GDP) and around 8% of the employment. Looking at the increasing demand in the retail market that is driven by customers’ changing lifestyles, income growth, and different demographic patterns, the retail sector is expected to grow at a higher rate than the GDP of the country. (Priyanka Akhour July 26, 2007) Retailer's main area of focus is on customers to transform their shopping experience from a traditional historical format to tech-savvy feeling according to the modern lifestyle, Retail industry is expected to be tripled in next few years. To meet this competition retailers should be enabled to attain flexibility in meeting frequent changing business demands. Based on intelligent Retail Network IRN foundation Digital Signage is designed to meet specific needs of retailers. In stores Digital Signage is designed to meet specific needs of retailer's offers, networking solutions to tell customers about their products and thus drive more sales at the point-of-decision since it reaches the customers while they are selecting products on the sales floor. In this busy world the way finding Systems, and Product Locators helps the customers to save their precious time without walking around the giant retail markets in search of the product and brand what they expect. (Roc Search, Jan 17, 2005). Many retail markets are mushrooming through out the country. So the only way to differentiate their stores in the market place and attracting the customers is by making the retail markets unique through digital retailing. Targeting becomes easier and cost-effective for businesses than through mass media such as print ads or television advertising since unlimited content can be displayed.