Analysis of customers’ expectations towards share brokers: a study

Investment is one of the key components for growth and developments of any country. There are various ways of investments by the individual like buying securities or other monetary or paper (financial) assets in the money markets or capital markets, or in fairly liquid real assets, such as Gold as an investment, real estate etc. Types of financial investments include shares and other equity investments and bonds. The present conditions of Indian economy influence the people to invest in the stock market. Many brokerage houses have come into the existence in recent years to facilitate the individual for trading and investment. Every broking company is providing the good services and facility to their customers and also trying to attract more investor by different promotional schemes time to time. Keeping this particular in the mind the study tries to explore and evaluate the customers’ expectation towards brokers or broking companies. The study is based on survey and a structured questionnaire has been used to collect the data from the target population. The different item to evaluate the services offered and facility provided by the brokers are extracted from the past research and related literature.