Building relationship through internal customer: a study of south asian selected co-operative banks with special reference to Surat district of Gujarat state

Co-operative banks have a history of over 100 years. Particularly in India among the South Asian Countries has a credible and unique role of building relationship through internal custormer.These banks are an important constituent of the Indian Financial System, judging by the role assigned to them, the expectation they are supposed to fulfill and the number of offices they operate. Employee is the core component in the banking business. The business of banking cannot function without employees, nor is the business done by acquiring a certain number of customers. In order to retain the customers, banks must work harder on managing individual employee relationship. Relationship building can be possible through delivery of quality service by employees. The present study seeks to measure the satisfaction of employees with regard to services provided by the cooperative banks under study. This analysis would provide an insight to the cooperative banks as to where they are lacking and by how much in providing quality service to their customers.